EXECUTIVE UX LEADERSHIP
Veronica Majumdar
Building Teams • Scaling Impact • Driving Business Growth
Strategic UX leader specializing in complex enterprise platforms. With 25+ years of experience, I build and scale global design teams, modernize product strategy, and lead AI‑enabled design operations to improve efficiency and accelerate sustainable business growth.
288%
increase in research studies within one year
Results & Business Impact
Scaling UX maturity and operationalizing AI across global teams and complex data platforms.
700%
boost in customer engagement from building the research function
60x
reduction in time-on-task through AI-enabled design operations.
25%
increase in design maturity across the teams in a single year
Case Studies
Data Integrity Suite
EngageOne Communicate
A unified data management solution that integrates, improves, governs, enriches, and analyzes data across every stage of its lifecycle, enabling businesses to build trust in their data by ensuring maximum accuracy, consistency, and context.
A digital communications platform that simplifies creating and deploying personalized, interactive communications across video, chatbots, email, SMS, and PDF, all in one place.
AdVisor
Stats and Info Portal
Enterprise SaaS platform capturing $3 billion in ad revenue for ESPN and later Disney and its affiliates across TV, digital, print, and audio.
ESPN’s internal website, where numerous teams can consume sports statistics and content ideas for live broadcasting/events, digital platforms, and audio programming to create great storytelling.
Leadership Approach
Team Building
Scaling UX organizations, hiring diverse talent, developing career frameworks, and fostering cultures of excellence and innovation
Operations & Strategy
Establishing UX operations, research infrastructure, design systems governance, and strategic roadmaps aligned with business objectives
Business Impact
Demonstrating ROI of UX investments through metrics, executive stakeholder management, and linking design to revenue growth
Organizational Change
Transforming company culture, championing user-centered practices, and elevating UX maturity across the organization
AI Transformation
Unlocking faster delivery and smarter collaboration with vibe coding and AI prompt engineering
Leadership Philosophy
01
Scale Through Systems & People
02
Lead With Research & Metrics
03
Develop Talent & Leaders
04
Drive Strategic Business Value
Building scalable UX organizations with clear career paths, robust design systems, and operational frameworks that empower teams to deliver excellence consistently across the enterprise
Establishing research-driven cultures where decisions are grounded in user insights and business metrics. Demonstrating UX ROI through clear measurement frameworks that link design customer success
Investing in team growth through mentorship programs, establishing design career ladders, creating opportunities for designers to lead strategically, and building diverse, high-performing organizations
Positioning UX as a strategic growth driver by partnering with executives, connecting design investments to business outcomes, and championing user-centered practices throughout the organization